IP & DMCA Policy

loving respects intellectual-property rights and expects the stores it hosts to do the same. This policy explains how to report copyright or trademark infringement on a store hosted by loving, and how we handle notices, counter-notices, appeals and repeat infringers. It applies to all content on storefronts — including AI-generated storefront code, copy and images — product data, media uploads, reviews and their photos, and support attachments. It works alongside the reporting and appeal process in the Acceptable Use Policy, which applies to every other kind of illegal content.

Where to send a notice

• Online: the report form at /legal/report (choose intellectual property).
• By email: hello@loving-app.com.
• Our designated agent under the US Digital Millennium Copyright Act: lovingapp, Inc., Attn: Copyright Agent, 131 Continental Dr, Suite 305, Newark, Delaware 19713, United States — hello@loving-app.com.

Misrepresenting that content is infringing can make you liable for damages.

Reporting copyright infringement

A notice should contain:

1. Identification of the copyrighted work you claim is infringed.
2. The URL (or equivalent precise location) of the allegedly infringing content on the store.
3. Your name, address, email and telephone number.
4. A statement that you have a good-faith belief the use is not authorized by the copyright owner, its agent or the law.
5. A statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act for them.
6. Your physical or electronic signature.

Notices from outside the United States that give the same information — in particular the exact location of the content and why it infringes — are handled the same way.

What happens next

We confirm receipt, review the notice, and — for a valid notice — remove or disable access to the content promptly. We notify the merchant with our reasons and a copy of the notice (we may remove your personal contact details from that copy where the law allows), and tell you what we decided. Depending on severity this may mean hiding specific content or taking a storefront offline.

Counter-notices and appeals

If your content was removed and you believe that was a mistake or misidentification, you may send a counter-notice to the same addresses, containing: identification of the removed content and where it appeared; a statement under penalty of perjury that you have a good-faith belief the removal was mistaken; your name, address and telephone number; a statement that you consent to the jurisdiction of the federal district court for the judicial district where your address is (or, if your address is outside the United States, any judicial district in which loving may be found) and will accept service from the person who sent the notice; and your signature. If the original complainant does not inform us within ten business days that it has sought a court order, we may restore the content.

Whether or not US law applies to you, you can also ask us to review any decision we took on a notice — as the merchant whose content was removed, or as the person who reported it — within six months, as described under "Appeals and complaints" in the Acceptable Use Policy.

Repeat infringers

We terminate the accounts and stores of merchants who repeatedly infringe — ordinarily after multiple substantiated notices that are not successfully countered.

Trademark complaints

For trademark complaints (counterfeit goods, infringing brand use), send the same information as a copyright notice, adapted: identify your mark, its registration (where registered), the infringing use and its location. We review trademark complaints case by case and may remove content, require changes or suspend a store.

Your responsibilities as a merchant

You must have the rights to everything you upload or instruct the AI to use — brand assets, product images, photos of people, copy and media. AI-generated content is provided without a warranty of non-infringement; review it before publishing. Repeated infringement puts your store and account at risk under this policy and the Acceptable Use Policy.