Subscription & Billing Policy
This policy explains how loving subscriptions and AI credits are billed and managed. For refunds and cancellation terms, see the Refund & Purchase Policy. Current prices are shown on the pricing page and at checkout.
The subscription
Each store on loving requires its own subscription, billed in advance through Stripe. You choose how you pay: monthly, or annually at a discount equivalent to roughly two free months. The subscription keeps the store's dashboard fully available and its storefront online, and includes an allocation of AI credits granted every calendar month on both plans — the annual plan is billed once a year, but the credits still arrive monthly.
You can move between the monthly and annual plans at any time from your dashboard's Account section. Switching to annual charges the prorated difference for the remainder of the current period straight away. Switching back to monthly does not produce a refund: the time you have already paid for is converted into account credit and applied to your future invoices until it is used up.
Introductory offer and promotions
New merchants receive an introductory discount on their first platform subscription — currently 80% off the first invoice of the monthly plan. The offer is available once per merchant account: it applies only to the first subscription associated with that account, its email address and its billing history, and never to renewals, later billing cycles, plan switches, or a subscription started again after cancelling. If your first subscription is on the annual plan, or uses a more valuable offer, the introductory offer is used up.
Promo codes, campaign links and referral rewards are redeemed in your dashboard before checkout. Each subscription carries a single offer: where more than one applies, we apply the one of greatest value and keep your other eligible offers on your account until they expire. Offers cannot be combined, transferred or exchanged for cash.
We may review, withhold or reverse an offer obtained in breach of these terms — for example through multiple accounts or the same payment card behind several accounts — including by cancelling the affected subscription or charging the undiscounted price.
AI credits
Credits pay for one thing: AI image generation. Your subscription grants a fixed allocation of credits every calendar month (currently 1,000), which adds to your balance, and additional credit packs can be purchased at any time while the subscription is active. Credits have no cash value and are non-refundable.
Every other AI feature — the store builder agent, the writing assistant and "Enhance with AI", translation, marketing and customer insights, and your storefront's shopping assistant — is included in your subscription and never consumes credits.
What consumes credits
| Feature | What is charged |
|---|---|
| AI image generation and editing | A fixed number of credits for each image generated or edited (currently 20) — in Studio, by the store builder, or by an AI feature on your storefront. Each variation counts as one image. A failed generation costs nothing. |
| Everything else | Nothing. Store building, writing, translation, SEO and marketing copy, customer insights and the shopping assistant are included in your subscription. |
An image is generated only when your balance covers it. The Studio section of your dashboard shows your balance, the credits used this month and the history of every grant, purchase and image.
Spend controls
You can set a monthly credit limit, in Studio, for AI images made by features on your storefront (for example, a virtual try-on). When the limit is reached, those features pause until the next month or until you raise the limit. Images you make yourself are not counted.
Credit packs
Credit packs are one-time purchases that top up your balance immediately. They require an active subscription, are charged once through Stripe at purchase, and follow the same non-refundable terms as all credits.
Renewals, invoices and payment methods
Subscriptions renew automatically at the end of each billing period — monthly or annually, depending on the plan you chose. Payment methods, invoices and billing details are managed through the Stripe billing portal, available from your dashboard's Account section.
Failed payments
If a renewal payment fails, the subscription enters a past-due state and we retry the charge. After a short grace period (currently about three days), the store is taken offline: the storefront stops serving and the dashboard is limited until payment succeeds or the subscription is reactivated. Your data is retained as described in the Privacy Policy.
Cancellation
Cancelling stops the subscription at the end of the current billing period — see the Refund & Purchase Policy. After the period ends the storefront goes offline and dashboard access is limited until you resubscribe.
Store deletion and your data
Deleting a store sets its subscription to stop at the period end and starts a 30-day recovery window. Restoring the store within the window resumes the subscription. After the window, the store and its data are permanently deleted, except records retained for tax, accounting or legal obligations.
Changes to pricing
We may change subscription prices, credit allocations or credit pricing. Changes are announced in advance in the dashboard and take effect at your next billing cycle; they never apply retroactively to a period you have already paid for.
Contact
Billing questions: reach us from your dashboard, or reply to any email loving has sent you.