Legal

Refund & Purchase Policy

Last updated: 2026-09-16

This policy covers purchases you make from loving: store subscriptions and AI credit packs, both billed through Stripe. It does not cover purchases you make from an individual store hosted on loving — those are governed by that store's own refund policy (see "Purchases from stores" below).

Subscriptions

Each store's subscription is billed in advance, either monthly or annually depending on the plan you chose. Subscription fees are non-refundable once a billing period has started — this applies to the annual plan as well as the monthly one, and an annual billing period is twelve months long. Cancelling stops the subscription from renewing at the end of the current period, and you keep access until then. We do not prorate or refund partial periods.

Changing plans is not a refund. Moving from the monthly plan to the annual plan charges the prorated difference immediately. Moving from the annual plan back to the monthly plan converts the time you have already paid for into credit on your account, which is applied against future invoices until it is used up; it is not returned to your payment method.

Credits and credit packs

AI credits — whether included with your subscription or bought as credit packs — are non-refundable, have no cash value, and are not paid out or redeemable outside the platform. Unused credits are not refunded when a subscription ends or a store is deleted. Credit packs require an active subscription and are charged once, at purchase.

Cancelling

You can cancel a store's subscription at any time from the dashboard's Account section. Cancellation takes effect at the end of the current billing period; no further charges are made after that. If you delete a store, any active subscription is set to stop at the period end, and restoring the store within the 30-day recovery window resumes it.

Billing errors

If you believe you were charged in error — for example a duplicate charge or a charge after cancellation took effect — contact us from your dashboard or by replying to any email loving has sent you. Verified billing errors are refunded to the original payment method.

Chargebacks

Please contact us before disputing a platform charge with your bank — most issues are resolved faster that way. We may suspend accounts that use chargebacks to reverse legitimate, clearly disclosed charges.

Purchases from stores

Stores on loving are operated by independent merchants. Refunds, returns and exchanges for orders you place with a store are governed by that store's own policies and handled by the merchant; contact the store first (its policies and contact details are published on its storefront). When a merchant issues a refund, it is returned to your original payment method through Stripe.

Contact

Questions about a loving charge: reach us from your dashboard, or reply to any email loving has sent you.