Terms of Use

These Terms of Use are the agreement between you and loving, the AI commerce platform, and they govern your access to and use of the platform: the dashboard, the AI builder and other AI features, the storefronts loving hosts for your store, and every related service. By creating an account or using the service you agree to these terms. If you use loving on behalf of a business, you confirm that you are authorized to bind that business.

The following policies are part of these terms and are incorporated by reference: the Privacy Policy, the Acceptable Use Policy, the Subscription & Billing Policy, the Refund & Purchase Policy, the Cookie Policy, the IP & DMCA Policy and — for merchants whose stores process shopper data — the Data Processing Addendum.

The service

loving lets you create and run online stores: an AI agent designs and builds your storefront, and the platform provides catalog, orders, payments, shipping, inventory, content, localization, customer-service and analytics tools. We continuously improve the service and may add, change or remove features. Some features depend on third-party providers (for example payment processing, shipping carriers and AI model providers) and are subject to those providers' availability.

Eligibility and your account

You must be at least 16 years old — and old enough to form a binding contract where you live — to create an account. You sign in with a Google account or a one-time email code; you are responsible for keeping access to that email account and Google account secure, and for everything that happens under your loving account.

You are responsible for the accuracy of the information you provide and for anyone you invite as staff. The permissions you grant staff members determine what your team can see and do; you are responsible for their actions in your store. Notify us promptly if you suspect unauthorized access to your account.

Subscriptions, credits and billing

Each store requires a paid monthly subscription billed through Stripe, which includes a monthly allocation of AI credits. Additional credit packs can be purchased while a subscription is active. Credits are consumed by AI features — building your storefront, the shopping assistant, translation, image editing, writing assistance and storefront customer sign-ins — as described in the Subscription & Billing Policy. Credits have no cash value, are not redeemable outside the platform, and are not refundable. Some usage (for example storefront customer sign-ins) may take your credit balance below zero; the shortfall is deducted from your next credit grant.

If your subscription lapses, your storefront goes offline and dashboard access is limited until you reactivate. Cancelling stops renewal at the end of the current billing period; fees already paid are not refunded except as described in the Refund & Purchase Policy. Your data is retained as described in the Privacy Policy.

Your store and your responsibilities

You are the seller of everything offered through your store. You are responsible for your products, their legality and safety, your prices and taxes, fulfilling orders, honoring the policies you publish to your customers, and complying with the laws of every market you sell into — including consumer-protection, product-safety, export-control and data-protection laws.

loving seeds every store with editable default pages, including legal pages for your customers. They are templates, not legal advice; you are responsible for reviewing and completing them for your business.

Your use of the platform must comply with the Acceptable Use Policy. We may remove content, take a storefront offline or suspend an account as described there.

AI features and AI-generated content

loving's AI features — the store-building agent, shopping assistant, translation, image editing and writing assistance — are powered by third-party model providers. The content you submit to an AI feature is processed as described in the Privacy Policy.

As between you and loving, you own the storefront code, copy and images the AI generates for your store, to the extent permitted by law. AI output can be inaccurate, incomplete or similar to output generated for others, and is provided without any warranty, including any warranty of non-infringement. You are responsible for reviewing AI output before publishing it — in particular product claims, prices, legal pages and translations.

Payments and payouts

Customer payments are processed by Stripe, with loving acting as the payment platform. To receive payouts you connect a Stripe account; Stripe's own terms apply to that account, and payouts are subject to Stripe's onboarding and compliance checks.

loving charges a platform fee on each transaction, as a percentage of the amount charged, in addition to Stripe's processing fees. The current rate is shown in your payments dashboard. Proceeds are settled to your connected account and may be held for a short release period (currently seven days by default) before payout.

In most countries your store is the merchant of record for its sales and payments are charged on behalf of your connected account. In countries where Stripe does not support charging on your behalf, loving processes the charge as merchant of record and transfers your proceeds to your connected account. In both modes, your sales remain your commercial responsibility: refunds, disputes and chargebacks on your orders — including associated fees — are yours to resolve and fund.

Your content and license to us

You retain all rights to the content you or your AI agent add to your store — your brand, product data, images, pages and other materials. You grant loving a worldwide, non-exclusive license to host, store, reproduce, process, adapt (for example resizing images or compiling storefront code), publish and distribute that content solely to operate, secure and improve the service — including serving your public storefront to shoppers. You are responsible for having the rights to everything you upload or instruct the AI to use.

Customer data

Data about your store's customers belongs to your business. loving processes it on your behalf to operate the storefront — accounts, carts, checkout, order history, reviews, favorites, assistant conversations and support chats — as described in the Privacy Policy and the Data Processing Addendum. You agree to handle customer data lawfully and to maintain accurate, honest store policies for your customers.

Intellectual property

loving and its software, design system, documentation and brand remain our property. You receive a limited, non-exclusive, non-transferable right to use the platform while your subscription is active. You may not copy, modify, resell or reverse-engineer the platform except where the law permits. Feedback you send us may be used without obligation to you.

Copyright and trademark complaints are handled under the IP & DMCA Policy.

Termination and store deletion

You can cancel your subscription or delete your store at any time. Store deletion starts a 30-day recovery window during which the store is offline but restorable; after the window the store and its data are permanently deleted, except for records we must retain for tax, accounting or legal reasons (for example invoices and payment ledger entries).

We may suspend or terminate accounts that violate these terms or create risk for the platform, other users or third parties, with notice where practicable. Sections that by their nature should survive termination — including payment obligations, disclaimers, limitations of liability and indemnity — survive.

Disclaimers

The service is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement, to the maximum extent permitted by law. We do not warrant that the service will be uninterrupted, error-free or secure, or that AI output will be accurate or suitable for your purposes.

Limitation of liability

To the maximum extent permitted by law, loving is not liable for lost profits, lost revenue, lost data, or indirect, incidental, special, consequential or punitive damages arising from your use of the service. Our total liability for any claim arising out of these terms or the service is limited to the amounts you paid loving in the twelve months before the event giving rise to the claim. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

Indemnity

You will defend and indemnify loving against claims, damages and expenses (including reasonable legal fees) arising from your store, the products you sell, the content you publish, your use of the service in violation of these terms, or your violation of law or third-party rights.

Changes to these terms

We may update these terms as the product evolves. Material changes will be announced in the dashboard before they take effect, and the "Last updated" date above will change. Continued use of the service after a change takes effect constitutes acceptance of the updated terms.

Governing law

A governing law and venue will be specified when these terms are finalized with counsel. Until then, mandatory consumer-protection rules of your place of residence remain unaffected.

Contact

Questions about these terms: reach us from your dashboard, or reply to any email loving has sent you.